StratComm is pleased to announce that we have been awarded a contract by the Department of Veterans Affairs (VA) to create and manage posts and advertisements on Facebook for a telephone- and online-based study for the Philadelphia VA Medical Center. Called Community Reinforcement and Family Training (CRAFT), the study targets family members of Iraq and Afghanistan veterans with untreated alcohol and/or substance abuse issues. The study provides participants with telephone and online coaching to help them encourage their loved one to start treatment.
In addition to developing the strategy, to include content, imaging, timing, and demographic targeting of the posts, StratComm will also provide statistical reporting. This information will be utilized to further hone the messaging and ensure the most effective recruitment campaign.
As a Service-Disabled Veteran Owned Business, StratComm is honored to continue our relationship with the Department of Veterans Affairs, working together on this very meaningful initiative to support our veterans and their families.