StratComm Awarded Contract by NLM to Produce MedlinePlus Magazine
In January 2017, StratComm was awarded a $6.6 million, five-year contract with the National Institutes of Health, National Library of Medicine for full production, promotion, and distribution of its MedlinePlus and Salud magazines.
The program involves the creation of four quarterly print and online versions of MedlinePlus, in addition to one annual Spanish-language version of the magazine, Salud magazine. The project also includes the implementation of an annual reader survey, as well as a print and online media kit.
StratComm will collaborate closely with the NLM team on the production of content and the art direction for each issue of the magazine, and our web development team will create and implement a more efficient and user-friendly online presence for the digital versions of the magazines, integrating social media.
This program will be StratComm’s second collaboration with the NLM. We are currently contracted with the agency to author articles on medical laboratory tests that are published on the MedlinePlus website. StratComm is honored to be able to continue our relationship with the NLM.